{"id":3863,"date":"2026-05-28T18:07:30","date_gmt":"2026-05-28T18:07:30","guid":{"rendered":"https:\/\/petisibrawijaya.or.id\/?p=3863"},"modified":"2026-06-07T18:10:23","modified_gmt":"2026-06-07T18:10:23","slug":"kemendag-take-down-2-639-iklan-dari-marketplace-yang-langgar-ketentuan","status":"publish","type":"post","link":"https:\/\/petisibrawijaya.or.id\/?p=3863","title":{"rendered":"Kemendag \u201cTake Down\u201d 2.639 Iklan dari Marketplace yang Langgar Ketentuan"},"content":{"rendered":"

PETISI BRAWIJAYA MEDIA, JAKARTA<\/strong> – Kementerian Perdagangan (Kemendag) memperketat pengawasan terhadap aktivitas perdagangan digital dengan menurunkan sebanyak 2.639 iklan elektronik pada platform Perdagangan Melalui Sistem Elektronik (PMSE) atau e-commerce yang dinilai melanggar ketentuan peraturan perundang-undangan.<\/p>\n

Langkah tersebut dilakukan melalui patroli siber yang dijalankan Direktorat Tertib Niaga Kemendag terhadap berbagai marketplace di Indonesia.<\/p>\n

Menteri Perdagangan (Mendag) Budi Santoso mengatakan pengawasan dilakukan terhadap materi iklan elektronik serta akun pedagang pada 21 platform PMSE.<\/p>\n

Menurut Budi Santoso, hingga Maret 2026 pemerintah telah meminta penghapusan ribuan iklan yang memasarkan barang-barang yang diatur atau dilarang peredarannya secara bebas di platform digital.<\/p>\n

“Ketentuan yang dilanggar berkaitan dengan penjualan komoditas barang yang diatur, yaitu 1.731 iklan minuman beralkohol; 514 iklan bahan berbahaya; 124 iklan gula kristal rafinasi; 10 iklan pupuk bersubsidi; 257 iklan Minyakita; serta tiga iklan alat-alat ukur, takar, timbang, dan perlengkapannya (UTTP),” kata Budi dalam keterangan di Jakarta, Rabu, 27 Mei 2026.<\/p>\n

Tidak hanya menindak materi iklan, Kemendag juga meminta marketplace untuk menurunkan 95 akun pedagang yang terbukti berulang kali menayangkan materi iklan yang tidak sesuai aturan. Akun-akun tersebut tersebar di sejumlah platform besar seperti Tokopedia, Shopee, Blibli, Lazada, TikTok Shop Tokopedia, hingga Shopee Food.<\/p>\n

Ia menjelaskan pemerintah terus memperkuat pengawasan perdagangan melalui sistem elektronik (PMSE), baik secara luring maupun daring. Upaya penegakan hukum tersebut dilakukan melalui penurunan akun hingga pemberian sanksi berupa pencantuman dalam daftar hitam dan pemblokiran sementara layanan PMSE.<\/p>\n

Hingga Maret 2026, Kemendag telah melakukan pengawasan luring terhadap 104 pelaku usaha PMSE yang terdiri atas lokapasar (marketplace), retail online, classified ads, daily deals, dan pedagang.<\/p>\n

“Sebagai langkah penegakan hukum, Kemendag telah menerbitkan 3.310 surat sanksi kepada pelaku usaha PMSE dalam empat periode pelaporan, yakni Triwulan IV 2024 hingga Triwulan III 2025,” ujar Budi.<\/p>\n

Sanksi akhir berupa pencantuman dalam daftar hitam dan pemblokiran sementara layanan PMSE telah diberikan kepada sejumlah pelaku usaha. Sebanyak 52 pelaku usaha dikenai sanksi pada Triwulan IV 2024.<\/p>\n

Kemendag juga menjatuhkan sanksi kepada tujuh pelaku usaha pada Triwulan I 2025. Sementara itu, 48 pelaku usaha dikenai sanksi pada Triwulan II 2025.<\/p>\n

Budi menegaskan, pemerintah terus memperkuat tata kelola perdagangan digital melalui penguatan regulasi dan pengawasan PMSE.<\/p>\n

Kemendag saat ini tengah menyiapkan penyempurnaan Peraturan Menteri Perdagangan Nomor 31 Tahun 2023. Penyempurnaan aturan tersebut difokuskan pada peningkatan visibilitas produk lokal.<\/p>\n

Selain itu, revisi aturan juga mencakup fasilitasi legalitas pelaku usaha, transparansi kemitraan platform digital, perlindungan konsumen, dan tata kelola teknologi digital.<\/p>\n","protected":false},"excerpt":{"rendered":"

PETISI BRAWIJAYA MEDIA, JAKARTA – Kementerian Perdagangan (Kemendag) memperketat pengawasan terhadap aktivitas perdagangan digital dengan menurunkan sebanyak 2.639 iklan elektronik pada platform Perdagangan Melalui Sistem Elektronik (PMSE) atau e-commerce yang dinilai melanggar ketentuan peraturan perundang-undangan. Langkah tersebut dilakukan melalui patroli siber yang dijalankan Direktorat Tertib Niaga Kemendag terhadap berbagai marketplace di Indonesia. Menteri Perdagangan (Mendag) […]<\/p>\n","protected":false},"author":1,"featured_media":3864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,2,4],"tags":[],"class_list":["post-3863","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ekonomi","category-headline-news","category-hukum"],"yoast_head":"\nKemendag \u201cTake Down\u201d 2.639 Iklan dari Marketplace yang Langgar Ketentuan - Petisi Brawijaya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/petisibrawijaya.or.id\/?p=3863\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kemendag \u201cTake Down\u201d 2.639 Iklan dari Marketplace yang Langgar Ketentuan - Petisi Brawijaya\" \/>\n<meta property=\"og:description\" content=\"PETISI BRAWIJAYA MEDIA, JAKARTA – Kementerian Perdagangan (Kemendag) memperketat pengawasan terhadap aktivitas perdagangan digital dengan menurunkan sebanyak 2.639 iklan elektronik pada platform Perdagangan Melalui Sistem Elektronik (PMSE) atau e-commerce yang dinilai melanggar ketentuan peraturan perundang-undangan. 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